Matt Luby, Landon IP’s Director of IP Analytics, and Haydn Evans, CPA Global’s Vice President of IP Solutions, have co-authored an article published in the latest edition of Managing IP magazine. The article — “In Search of Competitive Advantage” — focuses on how companies can use patent searching and analytics to support their broader business objectives in four main areas:
- Determining freedom-to-operate and mitigating risk
- Directing R&D and building a quality IP portfolio
- Achieving and sustaining a competitive advantage
- Gathering competitive intelligence for partnerships and open innovation
You can read the article on the Managing IP website. If you don’t subscribe already, you can take a free trial to read the article.