Atsushi Nozaki, Senior Director of Landon IP GK, is scheduled to give a lecture on the topic “Utilizing Patent Maps for Business Strategy and Patent Filing Strategy” on February 7, 2014. The event is being sponsored by the Japan Institute for Promoting Invention and Innovation and will take place in their Seminar Room in Toranomon, Tokyo.
Mr. Nozaki summarizes the event as follows:
It is important to utilize both non-patent information and patent information, especially patent mapping, when developing business strategies and patent filing strategies. However, patent mapping alone doesn’t guarantee a good business strategy — we should also consider frameworks such as Porter’s five forces and value chain theory and learn how to develop innovative ideas. This seminar emphasizes group work, rather than classroom lecture, and is designed to help attendees learn effectively through the group work experiences.
For more information, please see the event brochure at the sponsor’s website.