Atsushi Nozaki, Senior Director of Landon IP GK (Japan), is scheduled to give a lecture, “Utilizing Patent Maps for Business Strategy” on March 19th, 2013. The lecture will take place in the Seminar Room of the Japan Institute of Promoting Invention and Innovation in Toranomon, Tokyo. The event is being sponsored by the Japan Institute for Promoting Invention and Innovation.
Here is a summary of the event written by Mr. Nozaki:
It’s important to utilize not only non-patent information but also patent information, especially patent mapping when developing business strategies. Solely creating patent mapping doesn’t guarantee a good business strategy, and we should learn more business strategies and business frameworks such as Porter’s 5 forces and value chain theory. This seminar emphasizes group work (not classroom lecture) and intends to have attendees learn effectively through group work experiences.