Alexandria, Va. (March 30, 2009) — Landon IP, Inc., the global industry leader in professional patent searching and analysis, is pleased to announce the publication of Outpacing the Competition: Patent-Based Business Strategy by Robert L. Cantrell. Today’s global economy demands that businesses seek every competitive advantage possible, yet many companies frequently overlook one of their most valuable assets for gaining ground against competitors: patentable intellectual property.
This new book explores the business dynamics behind creating, acquiring, advancing, and defending patentable assets. It gives legal counsel tools to expand upon the value they deliver to their supported organizations, far beyond traditional patent prosecution and litigation. It offers business leaders insights into how to make the most of this often misunderstood patent asset.
Marshall Phelps, Corporate Vice President for IP Policy & Strategy at Microsoft, says, “Outpacing the Competition provides a useful IP management framework for rapidly evolving and inherently unpredictable R&D environments where companies are partners, customers, and competitors at the same time.”
Patents provide a brief window of opportunity for companies to enforce exclusivity of their inventions before competitors are legally able to imitate their ideas. As the most quantifiable of IP assets, patents are the cornerstone of a new type of business strategy that, while practiced, has not been adequately described, until now.
Robert Cantrell, a recognized IP strategist since 1993, will show you ways to succeed in business that you may never have considered before.
To purchase Outpacing the Competition: Patent-Based Business Strategy by Robert Cantrell go to: www.landon-ip.com.
